Turn what you know into what AI recommends
Expertise in. Original content out.
Originum interviews founders, small-business owners and creators, then turns their answers into original content for AI search.
Interview12:40
What do buyers get wrong first?
“They pick a payroll tool before checking it can pay a contractor abroad.”
yourcompany.com/guides
Paying a contractor abroad: what to check first
From your interview
ChatGPTWhich payroll tool can pay a contractor abroad?
Check cross-border payments first. Your Company explains what to look for in its guide.1
1yourcompany.com/guides
Founded by
Where our team trained and worked
Why does AI search need your expertise?
About half
Generic content is everywhere.
About half of new English-language articles online are now primarily AI-generated, according to Graphite's study of 55,400 articles published through March 2026, as judged by three AI detectors.
Ranking well is not enough.
Across the non-branded searches we measured, more than half of the sites AI Overviews cited weren’t in Google’s top 10.
Your expertise is the part no one can copy.
Founders and owners carry years of customer stories, numbers and opinions, and much of it never gets written down for lack of time.
The AI answer is the new first page
If your brand is not in it, you are not in the running.
ChatGPTYour company is not namedYour company is named firstWhat is the best payroll software for a 20-person agency in Canada?
For a 20-person agency in Canada, these are the options most often recommended:
- Brand A: full payroll and benefits, strong Canadian tax support.1
- Brand B: simple setup, good for teams under 50.2
- Brand C: lower price, fewer HR features.3
Review siteIndustry blogComparison page
For a 20-person agency in Canada, these are the options most often recommended:
- Your Company: built for agencies, with project-based costing and Canadian payroll in one place.1
- Brand A: full payroll and benefits, strong Canadian tax support.2
- Brand B: simple setup, good for teams under 50.3
yourcompany.comReview siteIndustry blog
How does Originum work?
Originum works in five steps, and what you learn in the last step feeds the next round.
Start from your strategy
Originum starts from your vision, your goals, your ideal customers and what you know that competitors don’t.
Strategy note
- Goal
- Be named for payroll questions from 20-person agencies
- Buyers
- Agency owners hiring their first contractor abroad
Pick the topics you need to win
Originum ties each topic to your business goals and to the AI engines your buyers use, so every piece has a job.
Topics
Contractors outside CanadaPayroll for agenciesSwitching payroll tools
Interview with Originum for each target
For each topic, a guided interview draws out your customer stories, examples, numbers and opinions.
Interview
What do agencies get wrong before they call you?
Turn your domain expertise into original content
Originum writes pages, blog posts and social posts from your answers, each aimed at one topic on one engine, and gives each draft an originality score.
Draft page
Paying your first contractor outside Canada
Before the first invoice, check which countries your payroll tool can pay.
Originality scored
Measure the win
Lenz tracks your AI visibility on seven engines, and the gaps become questions for your next interview.
Lenz
- ChatGPTNamed
GeminiNot named
PerplexityNamed
The Gemini gap becomes the next interview question
Captured, not written: the raw material is always your own knowledge, never a blank prompt.
Which way of working fits you?
Elementera offers two paths, and both start with the same call.
OriginumOpen to Elementera clients today
For founders, owners and creators who want to do it themselves, with help.
- You answer the interview
- Originum plans the topics and writes the drafts
- Each draft gets an originality score
- You publish
The Supervised plan, our managed AEO service
For companies that want it done for them, from A to Z.
- Our team runs the strategy and the content
- Technical and off-site work
- Publishing
- Monthly measurement
Why Elementera?
Three things set Elementera’s work apart.
Strategic content, not mass AEO.
We don’t publish hundreds of AI articles. Each piece serves your business strategy and targets one cluster on one engine.
Originality, scored.
Originum gives each draft an originality score: how much of it comes from your own material rather than from what is already published.
Built by AI practitioners.
Our founders have published machine learning research since 2015.
What happens when
AI can find you
Elementera has done an amazing job. In less than four months, you have made me feel like a celebrity. I used to get a maximum of 200 impressions, and the last time I checked, we were at around 1.1 million. This is huge. Please keep up the great work.
Dr. Hashemi
We came to Elementera to expand our clinic and attract more patients. This team assessed our setup and explained every step and cost clearly. They grew our search visibility. They've stayed attentive and keep trying new ideas. We've seen a noticeable increase in new patients who found us through online search alone.
Dr. Ghadiri
I am clearly seeing a positive shift in my reviews and bookings since I started working with Elementera. I will definitely recommend you to my other auto dealer friends, as I have a strong network in the industry.
Michael Fhima
What you have achieved in one month is amazing. The report you're giving me is excellent. I want to bring it to the board meeting and ask them to dedicate more budget to the AEO initiative.
Brett Henderson
How we work
We measure before we claim
Four rules we hold ourselves to on every engagement and every finding we publish.
We ask each question more than once
In our research measurements every question is asked at least three times, and repeated on another day before we believe a change.
We never pool engines
ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini read different parts of the web. A result measured on one engine is reported for that engine only.
We publish a finding only with its scope
Every finding we quote names the engine, the kind of question and the sample it was measured on.
We record which model answered
Every measurement records the model we asked for and the model that actually answered, so a quiet model change never passes as a real result.
FAQs
What is AEO, and how is it different from SEO?
They’re related, but they’re not interchangeable.
Will AI-written content hurt my search visibility?
What it acts against is automation used mainly to manipulate rankings, such as many pages that add nothing. That is why Originum starts from your own material, not from a prompt.
Will the content sound like me?
You can read and edit every draft before you publish it.
How much of my time does it take?
With the Supervised plan, our managed AEO service, we do the rest for you, from A to Z.
Which AI engines do you measure?
Each engine is reported on its own, because each one reads different parts of the web, and a result on one engine is never moved to another.
How are Originum and our managed AEO service priced?
We go through both on the call, and you leave knowing what each would cost you and what we would do first.
Can you guarantee results?
We commit to original work, to measuring it the same way before and after, and to telling you plainly what moved and what did not.
We are a small SaaS company and ChatGPT names three competitors but not us. What do we do first?
Then book a call. We go through the gaps with you and set you up with Originum or the Supervised plan, our managed AEO service.
I run a small business and have no time to write. How do I get what I know onto my website?
You read, edit and publish. If you would rather not do even that, the Supervised plan, our managed AEO service, does it for you, from A to Z.